Sans Normal Jekir 7 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Latino Gothic' by Latinotype, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Belle Sans' by Park Street Studio, and 'NeoGram' and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, confident, energetic, headline-ready, impact, speed, bold branding, display clarity, modernity, oblique, expanded, geometric, smooth, compact counters.
A heavy, oblique sans with expanded proportions and smooth, rounded construction. Strokes are consistently thick with gently modulated curves, producing compact internal counters in letters like B, P, R, a, e, and g. Terminals are clean and mostly horizontal or slightly angled, and the overall skeleton leans forward with a steady, even rhythm. Uppercase forms are broad and sturdy, while lowercase maintains a clear, straightforward structure with single-storey a and g and short, assertive joins.
Best suited to headlines and short-form display typography where bold emphasis and fast readability are needed. It works well for sports and fitness branding, promotional posters, punchy packaging callouts, and attention-grabbing signage, especially at medium to large sizes.
The font projects an athletic, high-impact tone with a forward-leaning momentum. Its broad stance and dense color feel modern and assertive, suggesting speed, strength, and confident emphasis rather than subtlety.
The design appears intended to deliver maximum impact with a modern, geometric sans voice, combining a forward-leaning stance with wide, weighty forms for energetic display use. Its simplified details and consistent stroke heft prioritize strong silhouette recognition and a dense typographic color.
Spacing appears intentionally tight for a solid, poster-like texture, and the numerals match the letterforms with similarly wide silhouettes and heavy bowls. The oblique angle is uniform across glyphs, and round characters (O, Q, o, 0) read as robust ellipses that reinforce the expanded footprint.