Sans Normal Samew 2 is a light, very narrow, low contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, social media, children’s, playful, casual, friendly, handmade, whimsical, handwritten feel, space saving, friendly display, informal tone, rounded, monoline, condensed, tall, bouncy.
A condensed, monoline sans with tall proportions and softly rounded terminals. Strokes maintain an even weight with gentle irregularities that mimic hand lettering, giving curves and joins a slightly organic feel. Counters are relatively open for the narrow width, and the overall rhythm is lively rather than rigid, with small variations in curvature and stroke endings across the set. Figures match the narrow, vertical emphasis and keep simple, legible silhouettes.
Well-suited for short to medium-length text where a casual, human tone is desired—such as posters, packaging, labels, social media graphics, and playful editorial headlines. The condensed footprint can help fit more characters into tight spaces while keeping an informal display presence.
The font reads as approachable and informal, with a lighthearted, handwritten energy. Its narrow, tall forms and rounded finishing lend it a quirky, friendly tone that feels personal and conversational rather than corporate or technical.
Likely designed to deliver a clean sans foundation with a hand-drawn twist—combining narrow, space-saving proportions with rounded, friendly shapes to create an accessible display face for everyday, upbeat messaging.
Uppercase characters keep simple construction and rely on narrow bowls and compact horizontals, while lowercase forms show a more handwritten flavor (notably in rounded shoulders and single-storey shapes). Punctuation and spacing in the sample text suggest a slightly loose, airy texture despite the condensed letterforms.