Sans Normal Bogok 11 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, packaging, editorial, friendly, modern, clean, approachable, playful, readability, versatility, approachability, modernity, rounded, soft, monoline, open counters, humanist.
A clean sans with softly rounded geometry and mostly uniform strokes. Curves are smooth and generous, with open apertures and clear counters that keep forms legible at text sizes. Terminals tend to finish with gentle rounding rather than sharp cuts, and joins feel slightly softened, giving the overall texture a calm, even rhythm. Uppercase shapes read sturdy and simple, while lowercase shows a friendly, humanist-like flow with a single-storey feel in several forms and a clear, straightforward numeral set.
This font suits product and brand communication that needs a modern, friendly voice, as well as UI labels and interface copy where clarity and consistency matter. It also performs well in signage and packaging, and can carry short editorial passages or marketing text with a clean, contemporary texture.
The tone is contemporary and approachable, balancing neutrality with a subtle warmth. Its rounded details and open shapes give it a casual friendliness that suits everyday communication without becoming novelty or quirky.
The design appears intended as a versatile, general-purpose sans that emphasizes readability and a warm, rounded personality. It aims to stay neutral enough for broad use while adding softness through terminals and curve construction for a more welcoming feel.
The spacing and letterfit appear comfortable in running text, creating an even color without tight, compressed hotspots. Round letters stay stable and well-contained, while diagonals and zig-zag forms keep a slightly lively, informal character that prevents the design from feeling overly clinical.