Sans Normal Ulgiv 7 is a light, wide, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, web, branding, presentations, clean, modern, calm, friendly, neutral, clarity, neutrality, readability, versatility, modernity, rounded, open, airy, monolinear, geometric-leaning.
A clean, rounded sans with open counters and a lightly built, even stroke. Curves are smooth and near-circular in forms like O/C/G, while straight strokes stay crisp with minimal flare. Terminals are generally plain and softly finished, producing a tidy rhythm in text. Proportions feel generous and uncluttered, with clear apertures and straightforward figure shapes that keep numerals legible alongside the lowercase.
Well suited to interface and product text, web typography, and editorial settings where a clean, low-friction sans is needed. Its open shapes and light color can work effectively for headlines and subheads, and it can support contemporary branding systems that want a polite, approachable tone.
The overall tone is modern and restrained, with a friendly softness from the rounded construction. It reads as calm and neutral rather than expressive, giving copy a clear, contemporary voice without calling much attention to itself.
Likely designed to provide a modern, general-purpose sans with a soft geometric structure, prioritizing clarity and an even typographic color in continuous reading while staying simple enough for broad design applications.
In running text the spacing feels open and consistent, helping the light stroke maintain readability. The mix of circular bowls and simple, direct joins gives the design a mild geometric flavor while remaining practical and unpretentious.