Sans Normal Uldag 3 is a light, wide, medium contrast, upright, normal x-height font visually similar to 'Indecise' by Tipo Pèpel (names referenced only for comparison).
Keywords: ui text, signage, editorial, branding, presentations, clean, modern, neutral, technical, calm, legibility, versatility, clarity, systematic design, neutral voice, open counters, rounded terminals, geometric, monoline, crisp.
A clean, monoline sans with broadly geometric construction and gently rounded curves. Strokes maintain an even rhythm with modest contrast, while apertures and counters stay open for clarity. The lowercase shows a straightforward, contemporary skeleton with a two-storey “a” and simple, unembellished forms; the uppercase is tidy and evenly proportioned with smooth bowls and minimal flare. Numerals are similarly restrained and clear, emphasizing legibility over stylistic quirks.
It suits interface copy, dashboards, and product typography where a clear, unobtrusive voice is needed. The open shapes and steady rhythm also work well for editorial layouts, wayfinding, and corporate communications, and it can support straightforward branding systems that prioritize clarity and consistency.
The overall tone is modern and neutral, with a quiet, functional confidence. It reads as orderly and professional rather than expressive, lending a subtle technical feel without becoming cold or austere.
The design appears intended as a versatile, everyday sans focused on clarity and even typographic color. Its geometry and restrained detailing suggest a general-purpose workhorse meant to perform reliably across headings and running text without calling attention to itself.
Curves look smoothly drawn and consistent across rounds (C/O/Q) and bowls (B/P/R), and diagonals (V/W/Y) appear clean and stable. Spacing in the sample text suggests a measured, even texture that stays readable at larger display sizes while remaining suitable for continuous reading.