Sans Normal Orlum 5 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Campeche' by Latinotype, 'Helvetica Now' by Monotype, 'Amsi Grotesk' by Stawix, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, punchy, friendly, modern, sporty, impact, clarity, modernity, solidity, geometric, compact, blocky, rounded, sturdy.
A heavy, geometric sans with compact proportions and large, open counters. Strokes are monolinear and end in clean, squared terminals, while curves are broadly rounded, giving letters a solid, engineered feel. The lowercase is tall with minimal ascenders/descenders, producing an efficient, dense texture in paragraphs. Round letters like o/c/e read as near-circular, and diagonals (v/w/x/y) are thick and stable, keeping the overall rhythm even and tightly paced.
Best suited to headline and display work where its dense, high-impact forms can carry titles, slogans, and short statements. It can also work for branding and packaging that benefits from a strong, approachable geometric voice, and for signage where bold, simplified shapes aid quick recognition at a glance.
The font communicates strength and directness with a friendly, contemporary edge. Its bold massing and simple geometry feel energetic and assertive, suited to messaging that needs to land quickly and unmistakably.
The design appears intended as a robust, geometric workhorse for attention-grabbing typography—prioritizing strong silhouettes, consistent stroke weight, and compact vertical proportions to keep text looking solid and controlled at large sizes.
Spacing appears conservative for a heavy weight, helping prevent letters from clogging in continuous text. Numerals are wide and sturdy with clear silhouettes, matching the uppercase’s blocky presence and supporting prominent display settings.