Sans Normal Orlum 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Averta PE' by Intelligent Design, 'Molde' by Letritas, 'Helvetica Now' by Monotype, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, robust, impact, clarity, modernity, bold branding, display emphasis, geometric, rounded, compact, blocky, high impact.
A heavy, geometric sans with broad, rounded bowls and tightly controlled apertures that keep the silhouettes dense and compact. Strokes are consistently thick with minimal modulation, producing a solid, uniform texture in text. Curves are smooth and circular, while joins and terminals tend toward crisp, squared finishes, creating a sturdy, slightly condensed feel without becoming narrow. Numerals and capitals read as simple, high-clarity shapes with a strong, poster-like presence.
Best suited to headlines, display typography, and short emphatic copy where maximum impact is desired. It can work well for branding, packaging, and signage that benefits from a strong, clean sans with friendly geometry. For dense paragraphs or small UI text, it’s likely most effective when used sparingly or with generous size and spacing.
The overall tone is bold and straightforward, projecting confidence and immediacy. Its rounded geometry softens the weight, giving it an approachable, contemporary feel rather than an aggressive one. In longer lines it maintains a loud, energetic rhythm that signals emphasis and impact.
Designed to deliver a clear, modern sans voice with strong visual weight and uncomplicated geometry. The emphasis appears to be on bold legibility and compact, high-contrast presence at display sizes, pairing circular construction with sturdy, no-nonsense terminals.
Letterforms favor closed counters and conservative openings, which boosts solidity but can reduce differentiation at smaller sizes. Spacing appears even and purposeful, supporting large-scale settings where the heavy color and simple geometry become an asset.