Sans Superellipse Hukab 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'AG Book W1G' by Berthold, 'Helsinki' by Ludwig Type, 'Europa Grotesk SB' and 'Europa Grotesk SH' by Scangraphic Digital Type Collection, and 'Lektorat' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, assertive, industrial, sporty, poster-ready, utility, impact, modern utility, bold branding, space efficiency, blocky, compact, squared-round, sturdy, punchy.
A dense, heavy sans with squared-round (superellipse-like) curves and broadly uniform stroke thickness. Counters are relatively tight and apertures tend to be more closed, giving the design a compact, forceful color on the page. Curved letters like C, G, O, and S lean toward rounded-rectangle geometry rather than pure circles, while diagonals (V, W, X, Y) are straight and robust with minimal modulation. Terminals are mostly blunt, and overall spacing reads steady and engineered for impact at large sizes.
Best suited to display applications where strong presence is the priority—headlines, posters, storefront and wayfinding signage, bold packaging, and sports or team-style branding. It can also work for short UI labels or badges when a compact, high-contrast-in-size word shape is needed, but its dense texture is less ideal for long-form reading.
The tone is bold and no-nonsense, with an athletic, industrial confidence. Its blocky forms and compact counters convey urgency and strength, producing a loud, attention-grabbing voice rather than a delicate or conversational one.
The design appears intended to deliver maximum visual impact with a simplified, geometric construction and tight internal space, prioritizing immediacy and strength in large-scale typography. Its squared-round curves and blunt terminals suggest a contemporary, engineered approach aimed at branding and display settings.
The numerals are wide and weighty, matching the uppercase presence and keeping a consistent, high-impact rhythm in mixed setting. The lowercase maintains a sturdy, simplified construction that favors clarity and mass over calligraphic nuance.