Serif Normal Pima 3 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, luxury branding, posters, elegant, fashion, refined, dramatic, display impact, luxury tone, editorial voice, modern classic, hairline serifs, didone-like, crisp, stately, high-waisted.
A sharp, high-contrast serif with pronounced thick–thin modulation and finely tapered hairlines. The design uses crisp, bracketless serifs and smooth, polished curves, with sturdy vertical stems and delicate connecting strokes that create a distinctly “cut” look at joins and terminals. Proportions read on the wider side with ample interior space in rounds and a composed, slightly formal rhythm in text. Lowercase forms keep a controlled, conventional structure (two-storey a and g), while numerals and capitals maintain the same glossy contrast and clean geometry.
Best suited to display settings such as magazine headlines, fashion and beauty branding, premium packaging, and poster titling where contrast and refinement are assets. It can work for short pull quotes or section heads in editorial layouts, especially where a crisp, high-end voice is desired.
The overall tone is luxurious and composed, with a runway/editorial sheen and a hint of classic bookish authority. Its dramatic contrast and hairline detailing convey sophistication and formality, making it feel premium rather than casual.
The design appears intended to deliver a modern, polished take on a classic high-contrast serif for contemporary editorial and brand typography. Its wide stance, disciplined construction, and razor-thin hairlines prioritize elegance and impact over utilitarian neutrality.
In the sample text, the high contrast produces striking word shapes and strong headline presence, while the finest hairlines and small details suggest it benefits from comfortable sizes and clean reproduction. The overall spacing and wide proportions give it an open, airy color despite the heavy verticals.