Sans Normal Sekor 3 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, packaging, headlines, signage, friendly, approachable, clean, modern, playful, everyday sans, friendly tone, legible text, modern utility, rounded terminals, soft corners, open apertures, low contrast, humanist.
A clean sans with softly rounded corners and terminals, built from simple geometric strokes with low contrast. Curves are generous and slightly squarish in places, giving bowls and counters a smooth, compact feel. Apertures stay fairly open, and the overall rhythm is even and steady, with straightforward construction and minimal detailing.
Works well for interface copy, product labeling, and general-purpose branding where clarity and warmth are both important. The consistent stroke and rounded details also suit short headlines, posters, and wayfinding or signage that benefits from a friendly, contemporary voice.
The rounded finishing and uncomplicated shapes give the font a friendly, easygoing tone that feels modern without being sterile. It reads as approachable and mildly playful, suitable for messaging that wants to sound welcoming and clear rather than formal or corporate.
The design appears aimed at an everyday sans that prioritizes legibility and a welcoming character through rounded terminals and restrained geometry. It’s intended to be versatile in mixed-case text while maintaining a distinctive soft-edged texture.
Uppercase forms are sturdy and simplified, while lowercase letters keep clear, conventional silhouettes that support quick recognition. Numerals match the same soft, rounded treatment, maintaining a consistent texture in mixed text.