Slab Contrasted Elru 2 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, signage, logotypes, packaging, western, circus, retro, posterish, playful, impact, nostalgia, decoration, texture, signpainting, chunky, bracketed, rounded, stencil-like, high-impact.
A heavy, wide slab-serif with chunky proportions and a tall lowercase that keeps counters compact and letterforms dense. Strokes are broadly even but show subtle shaping, with rounded corners and thick, blocky slabs that read strongly at display sizes. Distinctive internal cut-ins and notches create a stencil-like, split-fill effect through many glyphs, adding texture without breaking the outer silhouette. Terminals are squared and substantial, and overall spacing feels tight and assertive, emphasizing mass and rhythm over delicacy.
Best suited for large-scale display work such as posters, headlines, signage, and bold branding marks where its slabs and internal cut-ins can read clearly. It can also work on packaging and labels that benefit from a vintage, stamped look, especially in short bursts of text rather than long passages.
The tone is bold and theatrical, evoking vintage show posters, Western signage, and carnival or circus typography. The cut-in detailing adds a crafty, stamped character that feels energetic and slightly mischievous, while the wide stance keeps it confident and attention-grabbing.
The design appears intended to deliver maximum impact with a nostalgic, decorative slab structure, combining sturdy silhouettes with distinctive interior notches to suggest an engraved or stencil treatment. It prioritizes recognizability and atmosphere for display typography over neutral, continuous reading.
In continuous text, the interior notches become a strong repeating motif that can create visual busyness; it will be most effective when given generous size and breathing room. Numerals and capitals match the same chunky, engraved-like styling, supporting cohesive headline and identity use.