Sans Normal Ludum 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica and 'Multi' by Type-Ø-Tones (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, retro, energetic, friendly, punchy, impact, motion, approachability, retro display, playfulness, rounded, soft corners, bouncy, oblique, chunky.
A very heavy, oblique sans with rounded, inflated shapes and softly tapered joins. Curves dominate the construction, with broad bowls and smooth terminals that keep the black mass continuous and even. The slant is consistent across caps, lowercase, and figures, giving lines a forward motion while maintaining sturdy, compact counters. Widths vary noticeably by character, creating an uneven, lively rhythm rather than a strictly uniform texture.
Best suited for headlines and short bursts of text where a strong, upbeat voice is needed—posters, branding marks, packaging, event graphics, and sports- or entertainment-oriented collateral. It can also work for bold interface labels or signage when generous spacing is available to keep the heavy strokes from crowding.
The overall tone is bold and extroverted, with a playful, sporty lean. Its rounded, chunky forms feel approachable and high-impact, leaning toward retro display styling rather than sober neutrality.
The design appears intended to deliver maximum impact with a forward-leaning, dynamic stance while keeping a soft, rounded personality. It prioritizes bold presence and expressive rhythm over strict uniformity or long-form readability.
In the sample text, the weight and slant produce dense word shapes with strong emphasis on curves; punctuation and dots read as round and robust, matching the rest of the design. The figures are heavy and friendly, suited to attention-grabbing numeric callouts.