Sans Normal Mija 10 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, signage, playful, punchy, friendly, retro, cartoonish, impact, approachability, display clarity, retro flavor, chunky, rounded, soft corners, compact apertures, high ink-trap feel.
A heavy, rounded sans with chunky silhouettes and softened corners. Curves are broadly circular with tight apertures, while straight strokes terminate in blunt, squared-off ends, creating a clear cut-and-rounded contrast. Counters are small relative to stroke mass, producing strong black shapes and a dense, poster-like color. Proportions are generally wide and stable, with simple geometry and minimal detailing; lowercase forms stay sturdy and compact, and numerals follow the same bold, rounded construction.
Best suited for bold display settings such as headlines, poster titles, branding marks, packaging callouts, and large-format signage where its dense shapes and rounded geometry can be appreciated. It can work for short bursts of text in playful editorial layouts, but longer passages benefit from larger sizes and relaxed spacing.
The overall tone is upbeat and assertive, with a friendly, cartoon-adjacent warmth. Its thick, rounded shapes and compact counters give it a throwback display energy—more fun and approachable than formal—while still reading as direct and confident.
The design intention reads as a high-impact, friendly display sans built to maximize presence and legibility at large sizes. It prioritizes simple, rounded forms and compact counters to create strong silhouettes and a fun, retro-leaning voice for attention-grabbing typography.
In paragraphs, the weight and tight internal spaces can visually close up at smaller sizes, so it performs best when given generous size, tracking, or plenty of whitespace. The strong, uniform mass makes it especially impactful for short phrases and punchy messaging.