Sans Normal Atman 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, playful, casual, hand-drawn, approachable, human warmth, casual voice, everyday readability, handmade texture, rounded, soft, informal, quirky, humanist.
A rounded sans with a hand-drawn, slightly irregular stroke that stays largely monoline while allowing small wobble and organic swelling at joins. Terminals are softly blunted and corners are generously rounded, giving the letterforms a smooth, inked feel rather than mechanical geometry. Proportions are open and readable, with circular bowls, simple straight stems, and modest apertures; spacing reads even in text while individual glyph widths vary naturally across the set. Numerals match the same casual construction, with clear, simple silhouettes and rounded ends.
Well-suited to friendly branding, packaging, posters, and short headlines where an informal, human touch is desirable. It can also work for children’s or educational materials and casual UI moments, and remains legible in brief text passages thanks to its open shapes and straightforward letterforms.
The overall tone is warm and personable, evoking marker or brush-pen lettering cleaned up for consistent typesetting. Its gentle irregularity adds charm and approachability, making it feel conversational and upbeat rather than corporate or technical.
The design appears intended to capture the warmth of hand-drawn lettering in a clean, repeatable font, prioritizing approachability and everyday readability. It balances a playful, organic texture with enough consistency to function comfortably in both display and short text settings.
In text, the rhythm is lively but controlled: the baseline feels steady while subtle variations in stroke and curvature keep the texture from looking rigid. The design favors clarity over stylized extremes, with smooth curves and uncomplicated forms that hold together well across mixed-case settings.