Sans Normal Isse 11 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Litho Display' by Arkitype, 'Enotria' by Aspro Type, 'ATC Duel' by Avondale Type Co., 'PG Gothique' by Paulo Goode, 'Otoiwo Grotesk' by Pepper Type, and 'Hofmann Grotesk' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display logos, sporty, punchy, friendly, retro, loud, impact, motion, approachability, branding, rounded, soft corners, bulky, compact counters, slanted.
A heavy, rounded sans with a pronounced rightward slant and broad, blocky proportions. Strokes are smooth and mostly monoline in feel, with gently softened corners and compact counters that stay open enough at large sizes. The uppercase forms read wide and stable, while the lowercase shows more width variation and a slightly bouncy rhythm; the single-storey “a” and “g” reinforce a simplified, geometric construction. Numerals are thick and sturdy with rounded bowls and minimal interior space, matching the strong, ink-trap-free silhouettes.
Best suited for display typography such as headlines, posters, storefront graphics, and bold brand marks where impact is the priority. It can work well for sports and event branding, packaging callouts, and short emphatic messaging, particularly at medium-to-large sizes where its rounded forms and slant read clearly.
The overall tone is energetic and assertive, with a playful friendliness coming from the rounded geometry. It feels sporty and promotional—built to grab attention—while still maintaining a clean, contemporary sans demeanor. The italic angle adds forward motion, giving headlines a sense of speed and momentum.
The design appears intended as a high-impact display sans that combines rounded friendliness with forward-leaning energy. Its broad shapes and simplified, geometric letterforms suggest a focus on strong silhouettes and quick readability in promotional and branding contexts.
At smaller sizes, the dense weight and tight counters can make internal shapes appear compact, so the design is best leveraged where bold mass and silhouette recognition are more important than fine detail. The wide stance and slanted posture create a strong horizontal presence, especially in all-caps settings.