Sans Normal Marad 3 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Enotria' by Aspro Type, 'PODIUM Sharp' by Machalski, 'Huben' by Minor Praxis, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logotypes, assertive, playful, retro, friendly, punchy, impact, approachability, display strength, retro nod, rounded, soft corners, bulky, compact apertures, big counters.
A heavy, wide sans with rounded bowls and softened corners that keep the dense weight from feeling harsh. Curves are full and circular, while joins and terminals often resolve into blunt, squared finishes, creating a confident, blocky silhouette. Counters are generous but apertures tend to be fairly closed, and the overall rhythm is compact with strong, even color across words. The lowercase shows a tall x-height and simplified forms, while figures are broad and sturdy with ample interior space for readability at display sizes.
Well suited to headlines, posters, and campaign graphics where maximum presence is needed. It also works for branding, packaging, and logotype-style wordmarks that benefit from a sturdy, friendly feel. Use with generous tracking or larger leading when setting longer lines to maintain clarity.
The tone is bold and attention-grabbing with a friendly, slightly retro flavor. Its chunky proportions and rounded geometry feel approachable and fun, while the sheer mass and width project confidence and impact.
This font appears designed to deliver high-impact display typography with an approachable, rounded voice. The wide proportions and simplified, robust shapes prioritize immediacy and recognizability over delicate detail, aiming for strong visual color and confident emphasis in large-scale settings.
The design reads best when given room: its wide set and thick strokes can quickly fill lines, but that same density makes it highly effective for short statements. The mix of rounded curves with flat, blunt terminals gives it a distinctive “soft-block” personality that stays consistent across caps, lowercase, and numerals.