Serif Contrasted Ullo 4 is a regular weight, wide, very high contrast, upright, normal x-height font visually similar to 'Surveyor' by Hoefler & Co., 'Keiss Big' and 'Keiss Title' by Monotype, and 'Lust Didone' by Positype (names referenced only for comparison).
Keywords: headlines, editorial, fashion, magazines, posters, luxury, dramatic, refined, luxury appeal, display impact, editorial voice, didone-like, hairline serifs, vertical stress, crisp, sculpted.
A high-contrast serif with crisp, razor-thin hairlines set against substantial vertical stems, producing a distinctly sculpted, engraved look. Serifs are fine and sharp with minimal bracketing, and curves show pronounced vertical stress. Proportions lean broad in many capitals, with generous counters and a clean, open rhythm; the lowercase keeps a moderate x-height with compact joins and crisp terminals. Details such as the ball terminals (notably on forms like J and y) and the delicate cross-strokes add sparkle, while the numerals echo the same contrast and calligraphic modulation.
Best suited to display settings where contrast can shine—magazine headlines, fashion and beauty branding, cover typography, and large-format posters. It can also work for short pull quotes or section titles in editorial layouts, especially when ample size and spacing preserve the delicate hairlines.
The overall tone is polished and dramatic, leaning toward contemporary luxury with a classic editorial pedigree. Its sharp hairlines and bold stems create a sense of ceremony and sophistication, with a slightly theatrical flair in the terminals and figures.
The design appears intended to deliver a modern, fashion-forward take on classic high-contrast serif lettering, emphasizing elegance, drama, and refined detail for attention-grabbing titling.
At larger sizes the fine serifs and hairlines read as intentional precision, giving headlines a glossy, high-end finish. The design’s strong modulation and narrow hairline connections make the texture feel lively, with noticeable sparkle where thin strokes intersect and taper.