Sans Normal Nibem 7 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Ava Grand' by Matt Chansky and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui headings, modern, friendly, confident, neutral, techy, impact, clarity, approachability, contemporary branding, geometric, clean, sturdy, open counters, smooth curves.
A sturdy sans with broad proportions, even strokes, and a predominantly geometric construction softened by generous curves. The lowercase shows a tall x-height and open apertures, keeping counters clear at display sizes. Terminals are clean and mostly straight-cut, with rounded bowls and consistent curves across letters and numerals. Spacing appears comfortable and the overall rhythm is steady, giving the design a solid, readable texture in both uppercase and lowercase.
Well suited to headlines and short blocks of text where a strong, clean voice is needed—brand marks, posters, packaging, and signage. It also works effectively for UI headings and marketing graphics thanks to its open counters and stable geometry.
The tone is modern and straightforward, projecting clarity and confidence without feeling cold. Its roundness and open forms add a friendly, approachable character, while the strong silhouettes keep it assertive and contemporary.
The design appears intended as a contemporary, high-impact sans that balances geometric regularity with approachable curves. It prioritizes clear silhouettes and strong presence for prominent typography rather than delicate detail.
Figures are simple and robust, matching the letterforms closely in weight and presence, which helps mixed alphanumeric settings feel cohesive. The overall silhouette reads best when set large, where the wide shapes and big internal spaces can fully show their impact.