Sans Normal Nilup 9 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Belle Sans' by Park Street Studio; 'Realist Clostan' by Propertype; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Obvia Expanded' by Typefolio (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, confident, friendly, clean, efficient, impact, clarity, contemporary, simplicity, geometric, rounded, compact joins, open counters, high legibility.
A solid, geometric sans with broad proportions and smooth, circular curves paired with straight-sided strokes. The weight is heavy and even, with minimal modulation and generous, open counters that keep forms clear at display sizes. Terminals are mostly flat and squared-off, while joins remain compact and controlled, giving the outlines a tidy, engineered look. Uppercase shapes read stable and structured, and lowercase forms maintain a straightforward, contemporary construction with clean spacing and a consistent rhythm across the set.
This font performs best in attention-grabbing contexts such as headlines, brand marks, posters, packaging, and wayfinding where a strong, clean silhouette matters. Its open counters and steady stroke color also make it suitable for short UI labels and bold informational text, especially when clarity at a distance is important.
The overall tone is modern and self-assured, balancing industrial clarity with a mild friendliness from the rounded bowls and open apertures. It feels direct and uncomplicated, with a contemporary, no-nonsense voice suited to clear messaging.
The design intent appears to be a contemporary, geometric workhorse that delivers strong impact without ornamental detail. It prioritizes clean construction, consistent rhythm, and clear silhouettes for confident, readable display typography.
The figures appear sturdy and highly uniform in color, supporting strong typographic emphasis. Curved letters (like C/O/S) lean into near-circular geometry, while diagonals (like V/W/X) are thick and assertive, reinforcing a punchy presence.