Sans Normal Opdiy 7 is a bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Latino Gothic' by Latinotype, 'Franklin Gothic SG' by Scangraphic Digital Type Collection, 'Plymouth Serial' by SoftMaker, 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection, 'Gart Sans' by Vitaliy Gotsanyuk, and 'Frock' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, straightforward, contemporary, friendly, utilitarian, high impact, clarity, modern utility, brand presence, headline emphasis, clean, rounded, compact counters, even rhythm.
A heavy, clean sans with rounded curve construction and largely uniform strokes, tempered by subtle contrast at joins and terminals. Proportions lean compact in the bowls and apertures, producing dense, dark word shapes while keeping a steady horizontal rhythm. Terminals are mostly flat and crisp, with smooth curves in C/G/O and sturdy, geometric diagonals in A/V/W/Y. Numerals are robust and highly legible, matching the letters’ wide stance and simplified interior spaces.
This face works best for headlines, titles, and promotional copy where a strong presence is needed. It also suits branding systems, packaging, and wayfinding/signage thanks to its compact shapes, steady rhythm, and clear letterforms at larger sizes. In longer passages, it will produce a very bold, dense texture, so it’s best paired with lighter companions for body text.
The overall tone is direct and confident, prioritizing clarity and impact over ornament. Its rounded geometry gives it a friendly, contemporary feel, while the weight and tight counters add a pragmatic, poster-like authority.
The design appears intended as a modern, high-impact sans for attention-grabbing communication, balancing geometric roundness with sturdy, no-nonsense construction to stay legible and consistent across letters and figures.
Uppercase forms read stable and blocky, and lowercase maintains clear differentiation with simple, open constructions. In text, the font holds together as a dark, consistent texture, making it especially noticeable at display sizes and in short phrases where punch and quick recognition matter.