Sans Normal Wekub 2 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Artegra Soft' by Artegra and 'Whitney' by Hoefler & Co. (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, logos, playful, friendly, chunky, bubbly, retro, approachability, impact, playfulness, retro feel, softness, rounded, soft, blobby, cartoonish, compact.
A heavy, rounded sans with soft, swollen strokes and generously curved joins. The outlines feel slightly organic rather than strictly geometric, with subtly uneven curvature that gives the letters a hand-shaped, “blobby” solidity. Counters are small and rounded, terminals are fully softened, and the overall silhouette reads as compact and dense, with sturdy verticals and simple, open construction in letters like E/F/T. The lowercase is large and approachable, with single-storey a and g, a short-armed r, and a simple t; numerals follow the same chunky, rounded rhythm for a cohesive texture in text.
Best suited to headlines and display settings where its thick, rounded forms can deliver immediate impact—posters, packaging, playful branding, storefront graphics, and logo wordmarks. It can also work for short bursts of text such as pull quotes or labels, where a friendly, high-energy voice is desired.
The font communicates a warm, upbeat tone—more fun than formal—thanks to its pillow-like weight, soft corners, and slightly bouncy rhythm. It evokes a retro-pop, kid-friendly sensibility that feels welcoming and informal, prioritizing charm and impact over precision.
The design appears intended to provide a bold, approachable display sans that feels soft and fun, using rounded, inflated shapes to maximize visual weight and friendliness while maintaining simple, readable letter structures.
In the sample text, the heavy color and tight internal spaces create a strong headline presence, while the rounded punctuation and dots reinforce the friendly, soft-edged character. It holds together well as a consistent block of black, making it visually assertive even at shorter line lengths.