Sans Normal Irku 2 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Morl' by Typesketchbook and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, stickers, playful, friendly, chunky, cartoonish, bouncy, approachability, impact, whimsy, display clarity, rounded, soft, puffy, bulbous, informal.
A heavy, rounded sans with soft corners and inflated, cushion-like forms. Strokes are broadly uniform with minimal modulation, and counters are compact, creating dense, high-impact silhouettes. The design leans on circular bowls and blunted terminals, with occasional quirky notches and asymmetric joins that add a hand-cut feel. Spacing is generous enough to keep the dense shapes readable, while the overall rhythm stays lively due to subtly irregular curves and varied letter widths.
Best suited for short, high-impact copy such as headlines, posters, and product packaging where a friendly, bold voice is desired. It also fits children’s or family-oriented branding, playful signage, and social graphics where strong silhouette recognition and a soft, inviting texture are important.
The tone is cheerful and approachable, with a toy-like warmth that feels more conversational than corporate. Its bouncy shapes and chunky weight suggest fun, comfort, and casual confidence, making it well suited to lighthearted or youth-oriented messaging.
The design appears intended to deliver maximum warmth and visibility through thick, rounded shapes and compact counters, while adding charm via slightly quirky detailing. It aims for an informal, characterful display voice that remains straightforward to read in larger sizes.
Lowercase forms are prominent and highly legible at display sizes, with a large x-height feel and sturdy, rounded punctuation. Numerals follow the same puffy geometry, reading as bold, friendly figures that prioritize personality over strict typographic neutrality.