Sans Normal Sediw 6 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Soft' by Artegra and 'Innova' by Durotype (names referenced only for comparison).
Keywords: ui text, app design, branding, packaging, editorial text, friendly, clean, casual, modern, approachable, approachability, readability, versatility, softening, rounded, soft terminals, open apertures, monoline, geometric.
A rounded, monoline sans with soft, consistently curved terminals and smooth, even stroke weight. The forms lean geometric, with circular bowls and simple construction, but retain a slightly human feel in the way curves meet stems. Counters are generous and apertures stay open, supporting clarity at text sizes. Overall spacing reads relaxed and even, with a steady rhythm across uppercase, lowercase, and numerals.
Works well for user interfaces, product copy, and signage where a friendly but neutral sans is needed. Its open shapes and soft terminals also suit contemporary branding, packaging, and editorial layouts that benefit from a clean, rounded voice.
The tone is approachable and contemporary, with a gentle, friendly warmth created by the rounded endings and calm, unforced proportions. It feels informal without becoming playful or novelty-driven, making it suitable for everyday interface and editorial settings that want softness and clarity.
The design appears intended as a versatile, general-purpose sans that prioritizes smooth readability and a welcoming presence. Rounded terminals and simple geometric structure suggest a goal of modern clarity with reduced sharpness for comfortable, everyday use.
Uppercase shapes are straightforward and stable, while lowercase maintains clear differentiation and avoids overly tight joins. Numerals follow the same rounded logic, giving figures a cohesive, non-technical appearance that pairs well with the letterforms.