Sans Normal Okrij 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Muller' by Fontfabric, 'FS Emeric' by Fontsmith, 'Brutalista' by Latinotype, and 'Konstanz' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, playful, impact, clarity, approachability, modernity, geometric, rounded, soft corners, sturdy, high legibility.
A heavy, geometric sans with broad proportions and low-contrast strokes. Curves are clean and near-circular, with a sturdy, even weight that produces strong color in text. Terminals read mostly squared-off with softened corners, balancing crisp structure with a gentle feel. The lowercase shows simple, single-storey forms (notably a and g), a compact-shouldered r, and open counters that maintain clarity at large and medium sizes. Figures are wide and solid, with an open, rounded 3 and a straightforward, stable 1.
Well suited for headlines, display typography, and short blocks of text where a bold, friendly presence is desired. It should perform especially well in branding, packaging, and signage that benefits from clear forms, open counters, and a strong typographic silhouette.
The overall tone is friendly and contemporary, projecting confidence without feeling severe. Its rounded geometry and substantial weight give it an approachable, slightly playful voice suited to upbeat, public-facing messaging.
The design appears intended to deliver a modern geometric voice with high impact and easy readability, combining sturdy strokes with softened details to feel welcoming rather than aggressive.
Spacing appears generous and consistent, helping the dense weight stay readable in paragraph-like settings. The cap set is clean and straightforward, while select diagonals and joins (such as in K, R, and y) add a subtle angular energy within an otherwise rounded system.