Sans Normal Itbem 14 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Vito' by Dots&Stripes Type, 'RF Dewi' by Russian Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, branding, playful, assertive, friendly, retro, impact, approachability, display clarity, brand voice, rounded, chunky, soft corners, geometric, compact joins.
A heavy, rounded sans with broad proportions and a compact, tightly set interior structure. Strokes are uniform and dense, with softened corners and smoothly curved bowls that keep counters relatively small. The lowercase shows single-storey a and g, a simple, open e with a horizontal bar, and generally short, sturdy extenders, giving lines a solid, blocky rhythm. Numerals match the weight and width, with rounded turns and wide, stable silhouettes.
Best suited to display settings where impact is the priority: headlines, posters, signage, and bold brand statements. It can work well for packaging and logo wordmarks, especially when a friendly, modern-retro feel is desired. For longer text blocks, it will read most comfortably with generous size and spacing to offset the dense color.
The overall tone is bold and approachable, combining a friendly softness with a confident, poster-like presence. Its wide, chunky forms feel slightly retro and pop-forward, suggesting a voice that is energetic, informal, and attention-seeking without becoming sharp or technical.
The design appears intended as a high-impact, friendly display sans that maximizes presence through width, weight, and rounded geometry. It prioritizes strong silhouettes and a consistent, soft-edged construction to create a distinctive, approachable voice for branding and headline typography.
Wide letterforms and small counters make texture quickly become dark in paragraphs, especially at larger sizes. The uppercase is particularly compact inside (notably B, P, R, and S), and the font’s rounded geometry keeps even angular letters like K, M, N, V, and W feeling smooth and cohesive.