Sans Normal Ladep 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Dikta Neue' by Atasi Studio, 'EB Corp' by Eko Bimantara, 'Hidone' by RantauType, 'Meutas' by Trustha, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, dynamic, modern, punchy, impact, emphasis, energy, modernity, display, slanted, geometric, rounded, compact, blocky.
A heavy, forward-slanted sans with rounded, geometric construction and smooth, low-detail curves. Strokes are consistently thick with minimal modulation, producing dense, compact counters and a strong typographic color. The italic angle is assertive and uniform, and terminals are clean and blunt, with gently softened corners that keep the shapes from feeling sharp. Overall spacing reads steady and headline-friendly, with wide, stable capitals and robust lowercase forms that maintain clarity despite the weight.
Best suited to short-to-medium display copy where strong presence is needed: headlines, poster titling, brand marks, packaging callouts, and sports or event graphics. The weight and slant help it stand out in high-contrast layouts and work well for energetic marketing messages.
The tone is energetic and assertive, with a sporty, promotional feel driven by the pronounced slant and bold mass. It comes across as straightforward and contemporary rather than refined, emphasizing impact, speed, and confidence.
The design appears intended to deliver maximum impact with a clean, modern sans voice, combining geometric roundness with an energetic italic stance for emphasis. It prioritizes bold readability and a decisive, contemporary feel over delicate detail.
Round characters like O/C/G read especially smooth and full, while diagonal-heavy letters (A, V, W, Z) feel muscular and compact. Numerals match the same sturdy, rounded geometry, giving the set a consistent, display-oriented rhythm.