Sans Other Gigu 4 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, branding, packaging, stickers, playful, retro, punchy, quirky, cartoon, display impact, quirky texture, retro feel, brand voice, rounded, chunky, soft corners, ink traps, cut-in notches.
A heavy, rounded sans with large, soft-shouldered forms and compact counters. Strokes are broadly uniform but frequently interrupted by sharp wedge-like cut-ins and small notches that read like stylized ink traps, giving many glyphs a sculpted, stamped feel. Terminals are mostly blunt and squared-off, while curves stay generously rounded; the overall silhouette is blocky and high-impact with occasional angular breaks that add texture and rhythm across words. Lowercase forms are sturdy and simple, with a single-storey a and g, short ascenders/descenders, and figures that echo the same chunky, cut-in construction.
Best suited to posters, splashy headlines, logos, packaging, and other applications where strong silhouettes and personality are desired. It can work for short bursts of copy or emphasis in editorial layouts, but is likely most effective when used large enough for the carved cut-ins to read clearly.
The font projects an energetic, mischievous tone—friendly at a distance, but with edgy carved details that add attitude. Its mix of soft mass and abrupt cutouts evokes playful retro display lettering, making it feel bold, informal, and attention-seeking.
The design appears intended as a characterful display sans that combines rounded, approachable geometry with intentional cut-in details to create a distinctive, textured rhythm. It aims to maximize impact and memorability through dense weight, simplified structures, and playful internal shaping.
In text, the internal notches and narrow apertures can create lively patterning and strong word shapes, but also introduce visual noise at smaller sizes. Spacing appears built for display impact, with dense black areas and pronounced silhouettes that hold up well in short headlines.