Sans Normal Oplif 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Neue Haas Grotesk Text' by Linotype, and 'Pragmatica' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, clean, friendly, modern, punchy, impact, clarity, modernity, geometric, rounded, compact spacing, high legibility, large counters.
A heavy, geometric sans with broad proportions and smooth, continuous curves. Strokes are consistently thick with minimal modulation, producing dense, dark word shapes and strong typographic color. Round letters use near-circular bowls with generous counters, while straight-sided forms stay crisp and orthogonal. Terminals are clean and mostly square-cut, and spacing feels compact but controlled, keeping lines of text tight and assertive.
Best suited to display settings where impact and clarity matter—headlines, posters, and brand marks—while remaining readable in short paragraphs or UI-style blocks when set with adequate leading. The strong weight makes it effective for signage and packaging where quick recognition is important.
The overall tone is direct and contemporary, with a friendly softness coming from the rounded bowls and open apertures. Its weight and width give it a confident, attention-getting voice that reads as practical rather than ornate. The result feels modern, straightforward, and highly legible at a glance.
Likely designed to deliver a bold, contemporary sans voice with high legibility and a geometric, rounded construction. The emphasis appears to be on clean shapes, strong presence, and dependable readability across prominent text sizes.
Uppercase forms look sturdy and symmetrical, while lowercase maintains simple, single-storey shapes in places, reinforcing a geometric, utilitarian rhythm. Numerals are robust and clear, with rounded figures that match the letterforms’ circular construction.