Sans Normal Idgig 10 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, quotes, friendly, casual, playful, approachable, hand-drawn, humanist warmth, casual readability, friendly branding, informal display, rounded, monoline, soft terminals, slanted, open counters.
This typeface is a slanted, monoline sans with rounded, softly tapering terminals and an overall hand-drawn smoothness. Curves are generously rounded and counters stay open, giving letters a breathable, easy rhythm. Uppercase forms are simplified and slightly informal, while the lowercase leans toward a single-storey, handwritten feel with gently varying widths and lively joins. Numerals follow the same rounded, italicized construction, reading clearly with smooth, continuous strokes.
It performs well in short to medium text where a personable, informal tone is desired—such as branding, packaging, posters, social graphics, and pull quotes. The clear, rounded shapes also suit UI accents or labels when a friendly voice is preferred over a strictly neutral one.
The tone is friendly and relaxed, with a playful, everyday character that feels conversational rather than formal. Its soft geometry and steady stroke weight give it an approachable voice suitable for warm branding and casual messaging.
The design appears intended to blend a clean sans structure with the warmth of handwriting, delivering a legible italic style that feels modern, casual, and inviting. Its simplified forms and soft terminals suggest an emphasis on approachability and quick visual charm in display and light text settings.
The slant is consistent across cases, and the letterforms maintain a cohesive softness that helps text feel fluid in lines. Spacing appears comfortable and the shapes avoid sharp corners, reinforcing the informal, human touch.