Sans Normal Nugur 15 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Breno' by Monotype, 'Conneqt' by Roman Melikhov, and 'Fieldwork' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, bold, modern, sporty, impact, approachability, clarity, modernity, display strength, rounded, blocky, compact, high-impact, clean.
A heavy, rounded sans with broad proportions and a compact, sturdy build. Strokes are uniformly thick with softly curved terminals and rounded counters, creating an even color in text. Curves in letters like O, C, and G are smooth and near-circular, while straight-sided forms (E, F, H) keep crisp edges and strong horizontals. Lowercase is simple and compact, with a single-storey a and g, short ascenders/descenders, and round dots on i and j. Numerals follow the same solid, geometric logic with open, readable shapes and minimal modulation.
Best suited to headlines and short-to-medium display text where maximum impact is desired, such as posters, branding marks, packaging callouts, and prominent UI labels. It can work for subheads and short paragraphs at generous sizes, but the dense color suggests using ample tracking and leading for longer blocks.
The overall tone is assertive and upbeat, with a friendly softness from the rounded geometry. It reads as contemporary and approachable rather than formal, leaning toward energetic, headline-forward communication.
The design appears intended to deliver a bold, modern sans voice with rounded geometry for approachability, combining strong readability with high visual impact for attention-driven layouts.
In the sample text, the dense stroke weight and broad letterforms produce strong visual presence and tight negative space, especially in longer lines and at smaller sizes. The design favors clear silhouettes and consistency over delicate detail, making it feel stable and punchy.