Sans Normal Jiray 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Rotulo' by Huy!Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, assertive, friendly, modern, sporty, impact, approachability, modernity, display strength, rounded, geometric, blocky, soft corners, compact apertures.
A heavy, rounded sans with broad proportions and strong, even strokes. Curves are built from smooth circular/elliptical forms with noticeably softened joins, giving counters a pill-like, compact feel. Terminals are largely straight-cut, and many letters show slightly closed apertures, producing a dense, punchy texture in words. The lowercase is sturdy and squat, with a single-storey “a” and “g,” a short-armed “r,” and a compact “s,” all reinforcing a tight, high-impact rhythm.
Best suited to large sizes where its dense color and rounded geometry can deliver maximum impact—headlines, display typography, poster work, bold branding, packaging, and short signage phrases. It can also work for UI labels or badges when a strong, friendly emphasis is needed and line lengths are kept short.
The overall tone is confident and upbeat, with a friendly softness that keeps the weight from feeling harsh. It reads as contemporary and energetic, suited to attention-grabbing messaging that still wants a rounded, approachable voice.
Designed to provide a high-impact display sans that combines geometric roundness with softened details for approachability. The letterforms prioritize bold silhouettes and compact internal spaces to maintain a consistent, powerful presence across mixed-case text and numerals.
The numerals match the letterforms with wide, sturdy shapes; the “1” is simple and the “0” is broadly oval, supporting clear, sign-like silhouettes. Spacing and letterfit appear tuned for solid headline color rather than airy text settings.