Sans Superellipse Upma 5 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Geogrotesque Expanded Series' and 'Geogrotesque Sharp' by Emtype Foundry, 'Murs Gothic' by Kobuzan, 'Eurostile Unicase' by Linotype, 'PODIUM Sharp' by Machalski, and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, assertive, modern, techy, industrial, sporty, impact, modern branding, geometric consistency, friendly strength, rounded corners, squared curves, blocky, compact apertures, low stroke modulation.
A heavy, wide sans with rounded-rectangle construction and softly squared curves. Terminals are mostly flat, with corners consistently radiused, producing superelliptic bowls and counters that feel compact and controlled. Curves are sturdy rather than delicate, and joins stay clean and geometric; diagonals (as in A, V, W, X, Y) read sharp but still softened by the corner rounding. The lowercase is built on simple, robust forms with short ascenders/descenders and tight apertures, giving the overall texture a dense, punchy rhythm.
Best suited for large-scale typography such as headlines, posters, brand marks, packaging, and promotional graphics where impact and clarity matter. It also fits UI moments that need bold labels or feature callouts, especially in tech, fitness, and product-led branding.
The tone is confident and high-impact, with a contemporary, engineered feel. Its rounded corners keep it approachable, while the broad proportions and compact counters add a tough, performance-oriented attitude.
The design appears intended to deliver maximum visual punch with a cohesive rounded-rect geometry, balancing toughness and friendliness. It prioritizes strong silhouettes and consistent corner treatment for a distinctive, contemporary display voice.
Spacing and silhouette emphasize presence: the wide set and large internal shapes keep characters recognizable at a glance, while the rounded-rectangle logic maintains strong stylistic consistency across letters and numerals. The figures match the letterforms’ blocky geometry, with clear, stable shapes suited to attention-grabbing settings.