Slab Contrasted Hora 3 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Malaga' by Emigre and 'FF Unit Slab' by FontFont (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event graphics, sporty, retro, confident, punchy, lively, high impact, display emphasis, motion, retro appeal, slab serifs, bracketed, rounded joins, angled terminals, ink-trap feel.
A very heavy, right-leaning slab serif with a compact, muscular build and subtly variable glyph widths. The strokes show noticeable contrast for the weight, with rounded transitions and bracketed slabs that read as carved rather than purely geometric. Terminals are often angled or slightly sheared, and many counters are tight, giving the face a dense, poster-ready color. The lowercase is robust and somewhat bouncy, with round dots on i/j and sturdy, short ascenders/descenders that keep the texture even in longer lines.
Best suited to headlines, display copy, and short bursts of text where momentum and weight are desirable—posters, sports or team branding, product packaging, and promotional graphics. It can work for brief italicized subheads or pull quotes, but its dense color suggests avoiding long small-size reading settings.
The overall tone is energetic and assertive, mixing vintage signage flavor with a contemporary, high-impact sheen. Its italic stance adds motion and a competitive, headline-driven attitude that feels bold, optimistic, and a little theatrical.
The design appears intended to deliver a fast, bold display voice by combining hefty slab serifs with an italic slant and slightly sculpted details. The goal seems to be strong impact and a lively rhythm reminiscent of vintage advertising and athletic lettering.
In text, the thick slabs and tight apertures can create strong horizontal emphasis, producing a dark, attention-grabbing rhythm. The letterforms favor expressiveness over delicate detail, so they maintain presence at large sizes and in high-contrast applications.