Sans Normal Norak 12 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Lithos' by Adobe (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids media, branding, playful, quirky, chunky, retro, friendly, attention-grabbing, playfulness, friendly tone, retro flavor, informal display, rounded, soft corners, irregular rhythm, bouncy baseline, compact.
A heavy, rounded sans with broad strokes, softly flattened curves, and subtly irregular geometry that gives the letters a hand-cut feel. Bowls and counters are generally open but compact, with occasional asymmetry and tilted terminals that create a lively, uneven rhythm. The overall silhouette stays sturdy and dense, with simple construction and minimal detailing, prioritizing bold shape over precision. Numerals and punctuation follow the same chunky, slightly off-kilter forms, keeping the texture consistent in text.
Best suited to short, attention-grabbing applications such as headlines, posters, playful branding, packaging, and entertainment or kids-oriented materials. It can work for subheads or brief callouts where personality is more important than sustained reading comfort.
The font reads as upbeat and informal, with a humorous, cartoonish tone and a touch of vintage display energy. Its bouncy shapes and small inconsistencies add warmth and personality, making it feel approachable rather than technical or corporate.
The design appears intended to deliver a bold, friendly display voice with a deliberately imperfect, cut-paper or cartoon-like construction. It emphasizes strong silhouettes and rhythmic bounce to stand out quickly and communicate a lighthearted mood.
In longer lines, the lively outlines create a textured color that feels energetic, while the weight keeps it firmly in display territory. The glyphs maintain clear recognizability, but the intentionally uneven angles and curve tension give the face its distinctive character.