Sans Normal Obrub 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'PF Adamant Sans Pro' by Parachute and 'Modet' by Plau (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, bold, playful, confident, approachable, impact, approachability, display, modern branding, readability, rounded, soft corners, bulky, compact, high impact.
A heavy, rounded sans with broad, compact proportions and gently softened corners throughout. Curves are built from smooth, near-circular strokes, while straight stems and crossbars stay blunt and sturdy, creating an even, low‑modulation rhythm. Counters are relatively tight and apertures tend to be small, emphasizing mass and giving letters a dense, poster-like texture. The overall spacing reads compact, with simplified joins and clean terminals that keep the silhouette strong at large sizes.
Best suited for headlines, short copy, and large-scale applications where strong presence is needed—posters, signage, packaging, and bold brand marks. It can also work for punchy UI labels or promotional callouts, especially where a friendly, rounded voice is desired. For long paragraphs at small sizes, the dense counters and heavy color may feel overwhelming compared to lighter text faces.
The tone is friendly and extroverted, combining a cheerful softness with unmistakable weight. Its chunky forms feel contemporary and informal, leaning toward playful emphasis rather than technical neutrality. The rhythm suggests confidence and warmth, making messages feel upbeat and direct.
The design appears intended to deliver maximum impact with an approachable, rounded voice—prioritizing strong silhouettes, consistent texture, and quick readability in display settings. Its simplified geometry and compact spacing suggest it was drawn to stay bold and cohesive across a wide range of attention-grabbing uses.
The numerals and capitals share the same rounded, blocky construction, maintaining a consistent color across mixed settings. The lowercase appears sturdy and simplified, with short, firm terminals and rounded bowls that keep word shapes bold and legible in display contexts.