Sans Normal Lukiv 15 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Akwe Pro' by ROHH, 'Gentona' by René Bieder, 'Sans Beam' by Stawix, 'Radiate Sans' by Studio Sun, 'Ponder' by TypeUnion, and 'Cannon' and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, confident, playful, energetic, friendly, impact, energy, approachability, modernity, slanted, rounded, chunky, compact counters, soft corners.
A heavy, slanted sans with broad proportions and rounded, compact internal spaces. Strokes are consistently thick with smooth curves and minimal modulation, giving the letterforms a solid, chunky silhouette. Terminals are largely blunt and softly rounded, and the overall rhythm is steady and headline-forward. Numerals and lowercase share the same robust construction, with simple, sturdy shapes designed to hold up at large sizes.
Best suited to headlines and short bursts of text where impact matters—posters, promotional graphics, packaging, and bold brand marks. It also fits athletic or street-inspired visuals where a strong, forward-leaning voice helps carry the message.
The tone is bold and upbeat, with a sporty, ad-like immediacy. Its rounded heft and forward slant feel assertive but approachable, projecting energy and a casual confidence rather than formality.
The design appears aimed at delivering maximum presence with a fast, energetic posture, combining sturdy construction with softened curves for a modern, approachable feel. It prioritizes punch and clarity at display sizes over delicate detail.
The tight counters and dense black shapes make it visually loud and impactful, especially in all caps. The slant and wide stance add momentum, while the rounded geometry keeps the texture friendly and contemporary.