Slab Contrasted Amwu 7 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Lapoya' by Cuchi, qué tipo (names referenced only for comparison).
Keywords: posters, headlines, logotypes, packaging, signage, western, circus, vintage, bold, playful, retro display, attention grabbing, woodtype homage, thematic branding, poster impact, tuscan, bracketed, ball terminals, display, high impact.
A heavy, display-oriented slab serif with pronounced, bracketed slabs and distinctive notched (Tuscan-like) interior cuts at several terminals. Strokes are broadly even but show a subtle modulation that becomes more apparent in curves and joins, giving counters a sculpted, ink-trap-like feel. The design is wide and compactly spaced in its default rhythm, with rounded bowls, soft corners, and frequent ball/teardrop terminals on lowercase forms. Numerals and capitals share the same emphatic, carved silhouette, producing a consistently blocky, poster-ready texture.
Best suited to headlines, posters, and branding where strong personality and immediate impact are needed. It also works well for retro-themed packaging, signage, and event graphics, especially when a Western or circus flavor is desirable. In longer text blocks it remains legible but reads as deliberately decorative, so it’s most effective in short bursts or display sizes.
The letterforms evoke old posters and showbills—part Western wood type, part circus broadside—projecting confidence, nostalgia, and a touch of novelty. Its chunky serifs and ornamental notches read as theatrical and attention-seeking rather than restrained, making the tone feel festive and slightly tongue-in-cheek.
The design appears intended to reinterpret decorative slab-serif wood-type traditions in a modern, highly legible display cut. Its goal is maximum presence on the page while preserving recognizable letter shapes through generous counters, rounded construction, and consistent serif modeling.
The notched slab treatment is a defining motif that repeats across multiple letters, creating a patterned sparkle in dense text. Large counters and rounded interior shapes help maintain clarity despite the heavy weight, while the distinctive terminal shaping gives words a strong, stamped identity.