Sans Normal Lubev 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Mayberry' by Ascender, 'Telder HT Pro' by Huerta Tipográfica, 'Nietos' by Melvastype, 'Binate' by Monotype, 'Quodlibet Sans' by Signature Type Foundry, 'Multi' by Type-Ø-Tones, and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, playful, bold, impact, motion, attention, modernity, rounded, blocky, slanted, compact counters, soft corners.
A heavy, slanted sans with broad proportions and smooth, rounded geometry. Strokes stay consistently thick with minimal modulation, creating dense counters and a strong, uniform color on the page. Curves are full and circular (notably in O/C/G and the numerals), while joins and terminals read clean and modern with a slightly softened feel rather than sharp corners. The lowercase shows single-storey forms (a, g) and a sturdy, compact rhythm; the overall spacing feels tight and punchy, emphasizing mass and momentum.
Best suited to headlines, short statements, and large-scale messaging where the thick strokes and compact counters can hold attention. It works well for branding and packaging that need a confident, energetic personality, and for sports or action-oriented graphics where the slant and wide stance amplify movement. For small sizes or long text, the dense interior spaces may benefit from generous tracking and leading.
The tone is assertive and high-impact, with a forward-leaning stance that suggests speed and action. Its rounded construction keeps it friendly and accessible, tempering the weight with a playful, contemporary feel. Overall it reads like a headline voice designed to be noticed quickly and remembered.
The design appears intended as a modern, impact-driven sans that combines forward motion with rounded friendliness. Its consistent stroke weight and broad shapes prioritize immediate legibility and strong presence, aiming for a contemporary display look that stays approachable rather than harsh.
Round dots and punctuation, a simple vertical i, and a robust set of numerals reinforce a straightforward, display-forward character. The slant is consistent across uppercase, lowercase, and figures, helping the face maintain a cohesive sense of motion in longer lines.