Sans Normal Lulab 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Informative' by Latinotype, 'Acto' by Monotype, 'Anona' by Nova Type Foundry, 'PF Centro Sans Pro' by Parachute, and 'Multi' by Type-Ø-Tones (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, friendly, punchy, retro, sporty, playful, impact, approachability, motion, headline focus, retro flavor, rounded, soft corners, compact apertures, heavy terminals, forward slant.
A heavy, forward-slanted sans with broad proportions and rounded, softly squared contours. Strokes are uniformly thick with minimal modulation, creating dense counters and compact apertures, while the overall silhouette stays smooth and geometric. Curves are generous and slightly swollen, and joins/terminals read as sturdy and blunt rather than sharp. The rhythm is energetic and display-oriented, with a consistent rightward lean and ample width that gives letters a strong, planted presence.
Best suited to headlines, posters, and prominent short text where the wide, slanted shapes can project energy and confidence. It also works well for branding, packaging, and sporty or retro-leaning promotional design that benefits from a friendly but forceful voice.
The tone feels bold and approachable, mixing a sporty, poster-like impact with a friendly softness from the rounded forms. Its italic slant and bulky shapes add motion and enthusiasm, lending a casual retro flavor that suits attention-grabbing messaging.
The design appears aimed at delivering maximum impact with a smooth, rounded sans structure and a built-in sense of movement from the slant. It prioritizes bold presence, quick recognizability, and a cheerful, contemporary-retro feel for display typography.
At larger sizes the rounded geometry and heavy internal spaces become a defining feature, while smaller sizes may appear more compact due to tight counters. Numerals match the letters’ weight and breadth, maintaining a cohesive, headline-first texture across mixed text.