Sans Normal Pemoy 5 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Majorant' by Emtype Foundry; 'Gilroy', 'Qanelas', and 'Qanelas Soft' by Radomir Tinkov; and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, playful, chunky, approachable, retro, impact, approachability, display clarity, brand voice, rounded, soft, compact, heavy, cartoonish.
A dense, rounded sans with very heavy strokes and soft, blunted terminals. Curves are broad and smooth, with generous inner counters that keep letters open despite the weight, while joins and corners are subtly squared to maintain a sturdy silhouette. The lowercase shows simple, single-storey forms (notably a and g) and short, robust ascenders/descenders that create a compact vertical rhythm. Numerals are similarly bulbous and stable, with clear, uncomplicated shapes designed for impact at display sizes.
Best suited to headlines and short copy where bold, high-impact typography is needed—such as posters, storefront signage, packaging, and logo wordmarks. It can also work well for playful UI headers, kids/entertainment branding, and promotional graphics where a friendly, chunky voice is desirable.
The overall tone is upbeat and approachable, leaning into a bold, friendly presence rather than a strict or technical one. Its rounded geometry and chunky weight give it a humorous, informal feel that reads as retro-leaning and brand-forward.
The design appears intended to deliver maximum visual presence with a warm, rounded character, balancing heavy weight with open counters for legibility. It aims for an inviting display voice that remains clear and consistent across letters and numerals.
Spacing appears comfortable for a heavy display face, helping prevent clogging in tight apertures. Diagonal forms (such as K, V, W, X, and Z) are cut with broad strokes that keep the texture even, and the punctuation shown in the sample text matches the same stout, softened construction.