Sans Normal Kiday 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Seconda Soft' by Durotype, 'Equip' by Hoftype, 'Fact' by ParaType, 'Clear Sans' by Positype, and 'URW Grotesk' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, modern, dynamic, confident, sporty, clean, emphasis, momentum, impact, clarity, contemporary, oblique, geometric, rounded, crisp, dense.
A slanted, geometric sans with sturdy, even strokes and rounded curve construction. Letterforms lean consistently forward with compact apertures and a tight, efficient rhythm that keeps counters relatively small at display sizes. Terminals are clean and largely sheared by the slant rather than finished with pronounced hooks, giving the outlines a crisp, machined feel. Uppercase shapes read broad and stable (notably the circular O and the open, horizontal-bar E), while lowercase forms stay compact with a single-storey a and g and a short-armed, angled t; numerals follow the same forward-leaning, simplified construction.
This face is well suited to headlines, posters, and branding where a strong, forward-leaning voice is desirable. It can also work for packaging and short UI or editorial callouts that need emphasis, while longer text will benefit from generous size and line spacing due to its compact counters and dense texture.
The overall tone is energetic and purposeful, with a contemporary, performance-oriented feel. Its oblique posture and dense black presence suggest speed and emphasis without becoming ornamental, making it feel direct and assertive.
The design appears intended to provide a modern oblique sans with high impact and clean geometry, balancing rounded construction with sharp diagonals for a fast, assertive presence in display settings.
The italic angle is strong enough to be a defining feature, and spacing appears tuned for impact rather than airy readability. Curves stay smooth and round while diagonals (V, W, X, Y) cut sharply, reinforcing a punchy, headline-ready texture.