Sans Normal Medan 5 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Incised 901' by Bitstream, 'Antique Olive' by Linotype, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, punchy, energetic, confident, retro, impact, speed, headline emphasis, branding, oblique, rounded, compact, blocky, soft corners.
A heavy, oblique sans with rounded, compact counters and thick, uniform strokes. The letterforms combine broad, slightly squarish curves with crisp diagonal cuts at terminals, producing a forward-leaning, aerodynamic silhouette. Spacing and proportions favor dense, high-impact word shapes, while the tall lowercase proportion and simplified joins keep forms clear at display sizes. Numerals share the same blunt, slanted construction, with closed forms and minimal interior detail for maximum weight and solidity.
Best suited to big, bold display work such as headlines, event posters, sports or fitness branding, packaging callouts, and promotional graphics where speed and impact are priorities. It performs well in short bursts of text—logos, titles, and banners—where its slanted weight can drive direction and emphasis.
The overall tone is fast, assertive, and attention-seeking, with a sporty, poster-like momentum created by the oblique stance and chunky construction. Its rounded shapes soften the aggression, keeping the voice friendly and approachable while still feeling loud and promotional.
Designed to deliver maximum impact with a forward-leaning, energetic stance and simplified, rounded geometry that stays cohesive under heavy weight. The emphasis appears to be on creating bold, readable display typography with a contemporary-sport feel rather than delicate text setting.
Diagonal terminal cuts and tightly packed bowls create a consistent rhythm across caps, lowercase, and figures, helping lines feel cohesive in bold headlines. The strong slant and dense strokes can reduce fine differentiation in smaller sizes, where the design reads best when given ample size and breathing room.