Sans Normal Vilog 1 is a regular weight, normal width, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, ui labels, social media, friendly, casual, modern, approachable, lively, warmth, approachability, modernity, motion, rounded, soft corners, humanist, slanted, open apertures.
This is a rounded, slanted sans with soft terminals and a smooth, low-contrast stroke. Forms are built from broad curves and gentle joins, producing a cohesive rhythm that reads cleanly at display and text sizes. The slant feels consistent across capitals, lowercase, and numerals, while counters stay fairly open and circular, giving the design an airy, uncluttered texture. Overall spacing appears even, and the shapes lean toward simplified, geometric construction with a subtle humanist warmth.
It suits branding and packaging where a warm, modern voice is needed, and it can add energy to headlines and short promotional copy. The clean curves and open counters also make it workable for UI labels, in-app headings, and social media graphics where clarity and friendliness are priorities.
The tone is upbeat and approachable, with a conversational energy created by the steady italic angle and rounded shaping. It feels contemporary and friendly rather than formal, suggesting motion and informality without becoming quirky or decorative.
The design appears intended to deliver a contemporary sans voice with a built-in sense of motion, using rounded geometry and a consistent slant to stay legible while feeling informal and welcoming.
Capitals have straightforward silhouettes with rounded corners, and the lowercase maintains clear differentiation between similar shapes. Numerals follow the same rounded, slightly forward-leaning logic, supporting consistent color in mixed alphanumeric settings.