Sans Normal Vakem 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Oslo' by Wilton Foundry (names referenced only for comparison).
Keywords: branding, packaging, headlines, posters, editorial, friendly, retro, approachable, informal, lively, warmth, clarity, motion, personality, oblique, rounded, soft, open, humanist.
A rounded, oblique sans with soft terminals and gently swelling curves that keep the stroke color even and calm. The letterforms favor open apertures and broad bowls, with a slightly playful, hand-leaning rhythm rather than strict geometric rigidity. Curves are smooth and full (notably in C, G, O, Q, and S), while diagonals and joins stay clean and uncomplicated; counters remain clear at text sizes. Numerals share the same friendly, rounded construction, with a simple, readable 1 and a smooth-looped 8 that matches the overall softness.
Well suited to brand marks, packaging, and display lines where a friendly, modern-leaning italic voice is desired. It also works for editorial callouts, pull quotes, and short passages that benefit from an approachable tone and clear, open shapes.
The overall tone is casual and welcoming, with a mild retro flavor and a conversational slant that feels energetic without becoming loud. It reads as personable and easygoing—more “everyday friendly” than corporate or austere.
The design appears intended to provide a versatile italic sans that balances clarity with warmth, delivering motion and personality while maintaining straightforward letter construction for dependable readability.
The slanted stance gives headings a sense of motion and continuity, and the consistent curve language helps mixed-case text look cohesive. Spacing appears comfortable in running copy, keeping the texture airy and readable despite the italic angle.