Sans Normal Amrim 6 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'MC Barjon' by Maulana Creative, 'Intervogue' by Miller Type Foundry, and 'Prossimo' by Studio Sun (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, signage, modern, friendly, clean, confident, approachable, impact, clarity, modernization, legibility, geometric, rounded, crisp, open, sturdy.
A heavy, geometric sans with smooth circular bowls and clean, straight-sided stems. Curves are broadly rounded and consistent, with minimal stroke modulation and crisp terminals. Counters are open and generously sized for the weight, and spacing appears even and well-balanced in running text. The lowercase is straightforward and functional, pairing single-storey forms (notably the a and g) with compact, stable proportions that keep paragraphs looking solid and uniform.
Best suited to short-to-medium text where strong presence and quick recognition matter, such as headlines, brand marks, posters, and packaging. It also works well for UI labels and navigation where a sturdy, high-impact sans is desirable, provided sizes and spacing allow the weight to breathe. For longer passages, it will read as dense and emphatic, making it most effective when used sparingly for emphasis.
The overall tone is contemporary and approachable, with a friendly roundness that avoids feeling quirky. Its weight and simplified construction read as confident and direct, making it feel suited to clear messaging and modern branding. The personality is more utilitarian than expressive, leaning toward clarity and impact.
The design appears intended to deliver a modern, geometric sans voice with strong impact and dependable legibility. It emphasizes simple shapes, open counters, and consistent curves to create a clean, contemporary texture that holds together in display settings while remaining orderly in text samples.
Round glyphs like O/Q and numerals show strong circular construction, while diagonals (V, W, X, Y) are sharp and decisive, adding energy to headings. The ampersand is simple and bold, matching the font’s no-nonsense, geometric rhythm. Overall texture in the sample text is dark and cohesive without looking cramped.