Sans Superellipse Hokup 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, logos, posters, packaging, game ui, techno, retro, industrial, arcade, futuristic, display impact, tech aesthetic, modular system, retro futurism, squared, rounded, blocky, modular, geometric.
A heavy, geometric sans with rounded-rectangle construction and softened corners throughout. Strokes are monolinear and sturdy, with broad proportions, compact counters, and frequent right-angle turns that give forms a modular, engineered feel. Curves tend to resolve into squarish bowls and superellipse-like ovals (notably in O/0 and rounded corners on C/G/S), while joins and terminals stay blunt and decisive. The lowercase is built with similarly blocky forms and short extenders, keeping a dense, uniform texture at text sizes.
Best suited to short, high-impact settings such as headlines, branding marks, posters, product packaging, and entertainment or game/UI titling where strong silhouette recognition matters. It can work for brief text blocks at larger sizes, but the tight counters and dense rhythm are most comfortable when given ample size and spacing.
The overall tone feels synthetic and machine-made, with strong associations to sci‑fi interfaces, arcade-era graphics, and industrial labeling. Its rounded corners soften the rigidity just enough to read as friendly-tech rather than aggressive, while the chunky mass keeps it loud and attention-seeking.
The design appears intended to translate a rounded-rect, modular construction into an attention-grabbing display sans, balancing strict geometry with softened corners for legibility. Its consistent, engineered shapes suggest a goal of evoking technology and retro-futurist graphics while maintaining a coherent, system-like feel across letters and numerals.
Distinctive, squared counters and cut-in notches appear in several glyphs, reinforcing a constructed, stencil-like rhythm without fully breaking shapes apart. Numerals echo the same rounded-rect geometry, producing an assertive, display-first number set that pairs naturally with the caps.