Sans Normal Obruk 7 is a very bold, normal width, medium contrast, upright, tall x-height font visually similar to 'FF Transit' by FontFont; 'Frutiger', 'Frutiger Next Paneuropean', 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype; 'FreeSet' by ParaType; and 'Nauman Neue' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, assertive, industrial, sporty, utilitarian, punchy, impact, visibility, strength, clarity, simplicity, heavyweight, compact, rounded, blocky, high-impact.
A heavy, compact sans with broad, rounded curves and sturdy straight stems. Counters are relatively tight and apertures tend to be closed, giving the face a dense, poster-ready texture. Terminals are mostly blunt with soft cornering, and the overall rhythm favors thick verticals and simplified, geometric shaping. Lowercase forms read strongly thanks to their large bodies and short extenders, while capitals maintain a stable, squared-off presence with minimal nuance.
Best suited to headlines, short statements, labels, and display typography where weight and presence are the priority. It can work for signage and packaging that needs clear, high-impact messaging, and for brand wordmarks that want a solid, dependable voice.
The tone is confident and no-nonsense, with a strong “built” feeling that suggests durability and directness. Its mass and tight internal space create a commanding voice that feels sporty and industrial rather than delicate or expressive.
The design appears intended to deliver maximum impact with minimal stylistic distraction—an all-purpose, heavy sans that stays clean while projecting strength. Its compact counters and straightforward geometry prioritize bold visibility and a firm, contemporary tone.
In the sample text, the tight counters and heavy joins create a dark color at paragraph scale, making it most comfortable when given generous tracking and line spacing. Numerals appear robust and headline-oriented, matching the strong, uniform weight and simplified forms across the alphabet.