Sans Normal Nuben 15 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, friendly, confident, playful, modern, punchy, impact, approachability, clarity, modern branding, rounded, chunky, soft corners, large counters, high legibility.
This typeface is a heavy, rounded sans with broad proportions and large, open counters. Strokes are uniform and compact, with softened corners and circular bowls that keep the texture smooth and consistent. The lowercase shows sturdy, simple constructions with a single-storey “a” and “g”, short ascenders/descenders relative to the overall weight, and clear, generous apertures that help prevent fill-in at display sizes. Numerals match the same chunky geometry, with bold, rounded forms and straightforward silhouettes suited to headline use.
Best suited to large-scale typography such as headlines, posters, logo wordmarks, and bold branding systems where immediate presence is needed. It also works well for signage and packaging that benefit from high contrast against backgrounds and clear, simplified letterforms.
The overall tone is upbeat and approachable, pairing assertive weight with friendly, rounded shapes. It feels contemporary and uncomplicated, with a slightly playful warmth that reads as confident rather than formal.
The design appears intended to deliver maximum impact with a friendly, accessible voice—using rounded geometry, generous counters, and consistent stroke weight to stay legible while maintaining a bold, modern personality.
In longer sample lines the color is very dense and steady, producing strong impact but reduced delicacy at smaller sizes. The rounded joins and open shapes support clarity in quick reads, while the wide stance gives headlines a stable, billboard-like presence.