Slab Unbracketed Duren 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cholla' by Emigre (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, labels, industrial, utilitarian, typewriter, rugged, retro, impact, durability, mechanical, retro print, clarity, slab-serif, blocky, square terminals, ink-trap feel, compact.
A sturdy slab-serif with heavy, square-ended serifs and largely monolinear strokes. Corners and joins are decisively squared, with small rectangular notches that create an ink-trap-like bite in places, reinforcing a cut, stamped look. The proportions are fairly compact with broad counters and blunt terminals; curves (like C, G, and O) are squarish and restrained, keeping the rhythm blocky and consistent. Numerals are equally robust and geometric, matching the letters’ straight-sided construction and strong baseline presence.
Well suited to short-to-medium text where a strong, compact slab presence is desired—headlines, posters, packaging, and bold editorial callouts. It can also work effectively for signage and labeling where sturdy letterforms and a dark, stable texture help maintain clarity at a distance.
The overall tone is practical and workmanlike, evoking signage, mechanical labeling, and typewriter-era printing. Its dark color and squared detailing add a rugged, no-nonsense character that reads as confident and slightly retro.
Likely intended to deliver a robust slab-serif voice with a mechanical, print-stamp flavor, combining strong rectangular serifs with controlled geometry for high-impact display use and durable typographic color.
The texture is very even and dense in paragraph settings, with crisp verticals and prominent slabs that create a firm horizontal banding. The distinctive notched joins add personality without becoming overly decorative, helping the face feel engineered rather than calligraphic.