Sans Normal Lydih 3 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Ciutadella Display' by Emtype Foundry, 'Helvetica Now' by Monotype, 'Vinila' by Plau, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional ads, sporty, punchy, confident, energetic, modern, impact, speed, display clarity, brand presence, oblique, rounded, compact, blocky, dynamic.
A heavy, oblique sans with compact proportions and smooth, rounded curves paired with blunt terminals. The forms feel built from sturdy geometric shapes, with generous counters and minimal modulation, giving the letters a solid, even color. Curved characters like C, G, O, and S are broadly rounded, while diagonals and joins are simplified and robust, keeping silhouettes clean at display sizes. The lowercase shows a tall, prominent x-height and sturdy stems, contributing to a dense, highly legible texture when set in lines.
This style performs best in headlines, posters, and promotional layouts where a compact, high-impact voice is needed. It also fits sports and active-lifestyle branding, packaging callouts, and strong navigational or section headers in editorial and digital contexts.
The overall tone is bold and assertive, with a forward-leaning stance that suggests speed and momentum. It reads as contemporary and sporty, well suited to attention-grabbing messaging where impact matters more than subtlety.
The design appears intended to deliver maximum impact with a fast, forward-leaning emphasis, combining rounded geometry with a dense, sturdy build for confident display typography. It aims for clear, modern readability while projecting energy and motion.
The numerals match the same sturdy, rounded construction and oblique angle, maintaining consistent weight and rhythm alongside the letters. The shapes prioritize strong silhouettes and clear internal spaces, helping the font hold up in short headlines and large typographic statements.